THE PROVEN SUCCESS OF SERIALIZATION IN TRADITIONAL MEDIA IS OBVIOUS...

...the audience reaps a benefit from following a storyline that can leave people wanting to stay tuned for more, and builds a community of passionate followers who debate with each other on the nuances of the series, making them feel that they are a part of the series itself.

A little history for you! The Spot, or thespot.com, was the first episodic online story, and the first website to integrate photos, videos and what later became known as blogs into the story line. Created by Scott Zakarin in 1995, The Spot was likened to "Melrose Place-on-the-Web" and featured a rotating cast of attractive actors playing trendy and hip twenty somethings who rented rooms in a fabled southern California beach house called “The Spot”, in Santa Monica, California. The site earned the title of Infoseek’s “Cool Site of the Year,” an award which later became the Webby.

Cut to modern day and the landscape of digital media has totally changed. Web series align themselves with the way modern audiences view content. They want short, engaging chunks of entertainment.

We at Brandish love this new storytelling medium and the all the opportunities presented for the needs of our clients.